Illustratie van een grafieklijn die plots stijgt, met icoontjes van verkeer en zichtbaarheid. Het beeld ondersteunt de boodschap ‘Stop met marketing die niets oplevert’ en visualiseert groei in bereik en impact.

Stop marketing that doesn't work

You have a strong product and a dedicated team, but you still see competitors closing deals. Marketing gets bogged down in isolated campaigns and meetings, while valuable leads slowly evaporate.

There is a smarter way. With a clear strategy, reinforced by AI and smart automation, marketing becomes concrete, scalable, and measurable. It's not a miracle cure, but an accelerator that brings control and focus. This allows you to conserve energy and achieve sustainable growth.

As featured in

There’s a better way.

YellowDolphins is a Creative & Digital Agency for IT, security, and innovative companies. You get access to a team of specialists – from content and SEO to AI, automation, and digital design – all focused on growth and results.

No lengthy reports or overcomplicated models, just a smart plan we can execute right away. With a multidisciplinary team, we build impactful campaigns, self-improving processes, and marketing that truly drives your growth.

trusted by:
Ernst Veen zit ontspannen met een laptop op schoot aan het water, op een gele stoel met bijzettafel en plant. Op de achtergrond een rij moderne huizen. De setting straalt vrijheid en focus uit — werken waar je wilt, met zicht op resultaat.Beeldmerk YellowDolphins geel

Marketing as a growth accelerator, exactly when you need it.

Many IT and cybersecurity companies face the same challenges:

Strong leads deserve a better handoff between marketing and sales.

Campaigns deliver little, or aren’t followed up at all.

Marketing feels like loose sand: ad hoc, without a long-term strategy.

Without direction, growth stalls. Tech partners support you and bring funding.

Take back control of your team and the agencies you work with.

The solution: an agency that combines strategy and execution. Through creative concepts, digital campaigns, and the use of AI and smart technology, we make your marketing concrete, measurable, and scalable.

What do CEOs, CTOs and CMOs say about us?

Working with YellowDolphins makes marketing concrete, measurable, and effective.

"Ernst connects vision with execution and translates complex technical content into strong propositions that truly resonate in the market."
Logo Intwo
"Ernst is passionate, sharp-minded, and knows how to perfectly connect technology and business. Ernst shares knowledge with remarkable openness."
Logo Microsoft
"Ernst's energy and creativity made complex topics accessible and brought a unique, inspiring dynamic to the project."
Logo Palo Alto
"Creativity, openness, and a no-nonsense approach characterize Ernst's way of working."
Logo Qualys
"Ernst's ideas hit the mark, and he consistently positioned Rubrik effectively."
Logo Rubrik
"BBQ events, webinar series, and chef’s tables - all conceived and led by Ernst - drove engagement and significant growth."
Logo SentinelOne
"Ernst is an enthusiastic connector, inspiring in his approach, a strong communicator, and always focused on results, growth, collaboration, and a touch of boldness."
Logo Tesorion
"Ernst's energy and creativity had a major impact."
Logo Vectra AI
"Ernst's speed, sharpness, and sense of brand positioning were widely appreciated."
Logo VolkerWessels
"Ernst is a true go-getter and people person who effectively builds support by connecting and involving others."
Logo YouSure
"Ernst connects vision with execution and knows how to translate technical content into strong propositions that truly land in the market."
Logo Intwo
"Ernst is passionate, sharp, and knows how to seamlessly connect technology and business. He shares knowledge with striking openness."
Logo Microsoft
"Ernst's energy and creativity made complex topics accessible and brought a unique, inspiring dynamic to the project."
Logo Palo Alto
"Creativity, openness, and a no-nonsense approach typify Ernst's way of working."
Logo Qualys
"Ernst's ideas were spot on, and he consistently managed to position Rubrik effectively."
Logo Rubrik
“BBQ events, webinar series and chef's tables — all conceived and led by Ernst — resulted in engagement and significant growth.”
Logo SentinelOne
“Ernst is an enthusiastic connector, inspiring in his approach, strong in communication and always focused on results, growth, cooperation and a touch of guts.”
Logo Tesorion
“Ernst's energy and creativity had a big impact.”
Logo Vectra AI
“Ernst's speed, sharpness and sense of brand positioning were widely appreciated.”
Logo VolkerWessels
“Ernst is a real go-getter and human being who creates effective support by connecting and involving others.”
Logo YouSure

Non-committal, concrete, and tailored to your situation

Ernst Veen zit op een trap in een modern kantoor en leest in een notitieboekje. Over de afbeelding heen staat de tekst: 'Vrijblijvend, concreet en afgestemd op jouw situatie', met daaronder de call-to-action: 'Bekijk wat werkt voor jou'.

The roadmap to marketing that actually works

We use a proven 5-step approach. No hype, just a solid structure.

Illustratie van een kompas als symbool voor richting en overzicht. Visualiseert hoe YellowDolphins helpt keuzes maken met heldere inzichten.

1. Insight that provides direction

A clear view of your market, brand, and opportunities. Through data analysis and AI-driven insights, we cut through the noise so you can see where real growth is possible.oise, you create focus and a plan that works.

Illustratie van een winkelwagentje met een hart erin. Het beeld staat symbool voor oprechte klantinteresse en motivatie om te kopen — passend bij het principe ‘Klanten die wíllen kopen’.

2. Customers who actually want to buy

No scattered efforts, but a customer journey that feels seamless. With creative content, digital campaigns, and marketing automation, we ensure leads are followed up faster and smarter.

Illustratie van een doel met een pijl die precies in de roos zit. Het beeld symboliseert campagnes die zowel emotioneel aanspreken als meetbaar resultaat opleveren — passend bij ‘Campagnes die raken én renderen’.

3. Campaigns that resonate and deliver results

Stories that resonate, combined with data, smart targeting, and AI optimization. This makes campaigns not just visible, but measurably successful.

Illustratie van een tandwiel dat een cirkelvormig proces aandrijft. Het beeld staat symbool voor continue verbetering en zelflerende marketing — passend bij het principe ‘Marketing die zichzelf verbetert’.

4. Marketing that improves itself

Launching is just the beginning. Dashboards, A/B testing, and self-learning automation ensure your campaigns keep improving, without adding noise for your team.

Illustratie van een plant die gezond omhoog groeit uit een open hand. Het beeld staat voor duurzame groei met aandacht en balans — passend bij het principe ‘Groei zonder groeipijn.

5. Growth without growing pains

What works, we scale. By automating processes and using AI intelligently, your reach and results grow, without losing control or balance.

Flexible team. Subscription-based. No hassle.

No hourly billing or vague retainers. With us, you get a clear marketing subscription,
so you know exactly what you’re getting and what it delivers.

€ 4.000 per month
Create
Structure, focus, and smart first steps with AI
€ 7.750 per month
Connect
Campaigns with content, nurturing, and outreach, intelligently powered by AI
€ 11.000 per month
Commit
Full demand engine for scalable growth, AI-driven and smart by design
StrategY & Setup
Strategic sessions each month
Monthly strategy sessions to discuss campaigns, decisions, and direction.
4 hour
8 hour
12 hour
ICP, persona & value proposition workshop
Together, we refine the Ideal Customer Profile (ICP), personas, and value proposition—backed by clear KPIs tailored to your market.
Campaign plan (journey-based)
A concrete plan for each funnel stage, from awareness to action.
1
Tooling incl. AI & automation
All smart tools, dashboards, and a private AI-GPT for copy are included and ready to use from day one.
Microsite setup
Landing and content pages that convert and drive action.
Landing Page
Landing Page
+Content-, +Blog Page
+Lead Capture
Landing Page
+Content-, +Blog-,
+FAQ-Page
+Lead Capture
Go-to-Market & Pipeline Growth
Target audience & ICP profiles
Target audiences clearly mapped out, ranked by priority and buying intent.
Buyer Journey Mapping
Insight into decision-making behavior, key questions, and touchpoints for each ICP.
-
Outbound Email Campaigns
With marketing automation and AI, we ensure smart, scalable follow-ups that feel personal and are continuously optimized.
-
AI
LinkedIn outreach
Smart outreach flows aligned with your ICP profiles, featuring personalized messaging and follow-up. AI supports timing, content, and optimization so you connect with your audience in a way that’s both scalable and personal.
-
AI
Campaign Follow-up with Sales
Leads and engagement signals translated into clear follow-up actions for sales.
-
Go-to-Market Plan
A roadmap with the right content, channels, and timing tailored to each segment.
1
Funnel & Pipeline Review
Analysis and optimization of your marketing and sales funnel.
-
-
Campaign Execution
Nurture Flows for Dormant Leads
Reactivating existing and dormant leads through smart email sequences.
Nurture Flows for New Leads
Automated follow-up starting from the first interaction.
-
A/B Testing with AI
Testing variations in content and timing to improve results.
-
Monitoring & Optimization
Continuous monitoring, analysis, and optimization based on performance—powered by AI and automation for maximum impact.
-
Real-Time Reporting
One central hub for all your marketing results, with a management dashboard for high-level insights and an operational dashboard for day-to-day execution.
Sync cadence
Vaste contactmomenten voor afstemming en voortgang.
Maandelijks
Bi-weekly
Weekly + ad hoc
Ad Management (excl. budget)
Deployment and optimization of ads targeted to your audience.
-
CMS Management
Managing and updating your microsite and landing pages.
Content & Distribution
Customer Case Video (per year)
A compelling customer story captured on video powerful proof to convince new leads.
-
1
2
Photoshoot (half-day per year)
Authentic visual content featuring your own team and location, capturing what makes your brand unique.
-
1
2
Lead Magnets (per year)
Downloadables like e-books or tools designed to attract and convert leads.
-
2
3
Blogs per Month
Targeted SEO blogs that showcase expertise and drive qualified traffic.
1
2
2
Social Media Channels
Consistent presence on the right platforms to engage your audience and build brand visibility.
2
3
4
Social Posts per Month
Consistent visibility through strong content formats and a recognizable tone of voice.
4
8
16
Smart Repurposing Formats
One story, multiple formats, blog, post, email, snippet, all tailored to the right channel and audience.
-
AI
AI
Contentplan per 4 weken
A clear schedule with themes, formats, and deadlines, ensuring consistent rhythm and focus in your content production.
€4,000 per month
Create
Structure, focus, and smart first steps with AI
€7,750 per month
Connect
Campaigns with content, nurturing, and outreach, intelligently powered by AI
€11,000 per month
Commit
Full demand engine for scalable growth, AI-driven and smart by design

Create

CONNECT

COMMIT

Strategy & Setup
Strategic sessions per month
4 uur
4 uur
4 uur
Persona & value proposition session
Campaign plan (journey-based)
1
Tooling incl. AI, automation
Microsite setup
L-pagina
L, C, B of F + lead capture
L, C, B, F + lead capture & SEO
Go-to-Market & Pipeline Growth
Target group definition & CPI profiles.
Buyer journey mapping
AI
Outbound email campaigns
-
AI
AI
LinkedIn outreach
-
AI
AI
Campagne-opvolging met sales
-
Go-to-marketplan
1
Funnel & pipeline review
-
-
Campagne-uitvoering
Nurtureflows slapende leads
Nurtureflows nieuwe leads
-
A/B-testen met AI
-
Monitoring & optimalisatie
-
Rapportage
Sync cadence
Maandelijks
Tweewekelijks
Wekelijks + ad hoc
Advertentiebeheer (excl. budget)
-
CMS beheer
Content & Distributie
Klantcase video (per jaar)
-
2
3
Fotoshoot (dagdeel per jaar)
-
1
2
Lead magnets (per jaar)
-
2
3
Blogs per maand
2
3
4
Social media kanalen
2
3
4
Social posts per maand
4
8
16
Slimme repurposing formats
-
AI
AI
Contentplan per kwartaal

What does it deliver?

More than just visibility: clarity, control, and a marketing foundation that grows with your business.

With the smart use of AI and automation, this approach becomes scalable and predictable.
1
%

ROI on marketing investments (2024)

1
%

of MQLs become SQLs

1
%

of SQLs turn into opportunities

1
%

conversion from opportunity to deal

Without structure, marketing slips through your fingers like sand. Time to take control.

Marketing isn’t a side activity. It’s a driver of growth.

With YellowDolphins as your Creative & Digital Agency, you’ll work alongside our team to build a solid, scalable, and measurable approach, powered by AI, creativity, and smart technology. No hassle. No overhead. Just results.

Care for a coffee?

Shall we explore how your marketing can work smarter, with creativity, data, and the power of AI?

Ernst Veen zit op een bank, lachend en in gesprek aan de telefoon. Hij draagt een witte hoodie en heeft een laptop op schoot. De setting straalt toegankelijkheid en betrokkenheid uit, passend bij een uitnodiging om contact op te nemen.

Why YellowDolphins?

I’m Ernst Veen, your Fractional CMO. With over 20 years of experience, I help IT and cybersecurity companies build marketing that does what it’s supposed to do. No reports for show - just direction, rhythm, and a team that delivers.

Yellow stands for energy, visibility, and boldness. The dolphin stands for smart collaboration. Together, they reflect my approach: strategic and hands-on, creative and data-driven.

Yellow Dolphins. Love to Accelerate.

Ernst Veen zit midden op een bosweg in een gele stoel, met een fles champagne in zijn hand en beide duimen omhoog. Zijn ontspannen houding en glimlach geven een gevoel van viering, vrijheid en vertrouwen — passend bij het karakter en de werkwijze van YellowDolphins.
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